M16 Agency is a specialist FMCG sales promotion agency in Singapore and Malaysia
Most promotions discount the product. Ours move it.
M16 Agency is a specialist FMCG sales promotion agency serving Singapore and Malaysia. Built on 16 proven promotional mechanics. Delivered by a senior specialist with 25 years of multinational FMCG experience (13 years in Singapore & Malaysia).
Singapore’s FMCG Sales Promotion Agency. We Drive Purchase.
Not awareness. Not engagement. Purchase.
M16 is Singapore’s specialist FMCG sales promotion agency – bringing structured promotional thinking to briefs that deserve more than another price-discount tactic.
Working with brand managers and trade marketing managers at multinational FMCG companies, we bring structured promotional thinking to briefs that deserve more than another price-off. Every campaign we build is grounded in one of 16 proven promotional mechanics, chosen for your objective, your category, and your retail environment in Singapore and/or Malaysia.
Why M16
16 Proven Mechanics
Not guesswork. Not recycled ideas. A structured framework of 16 promotional mechanics; from collector programmes to risk-managed redemptions – and matched to your specific objective.
Singapore Specialists
We know the retail environment, the trade relationships, the consumer behaviour, and the regulatory landscape. 13 years working with multinational FMCG brands in this market.
Senior Delivery. No Handoffs
Your brief is handled by the same senior specialist from strategy through to execution. No account managers passing work to juniors. No surprises.
Trusted by multinational FMCG brands across Singapore and Malaysia
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Got a promotional brief? Let’s talk.
We work with brand managers and trade marketing managers who need promotional thinking that goes beyond the obvious.
Frequently Asked Questions
M16 Agency is a specialist FMCG sales promotion agency serving Singapore and Malaysia. We design and deliver promotional campaigns built around 16 proven promotional mechanics, each one selected for a specific objective, consumer behaviour, and retail context. We work with brand managers and trade marketing managers at multinational FMCG companies.
A Sales Promotion agency specialises in the short term activation tactics of the marketing mix – designing and delivering promotional campaigns that drive specific consumer behaviours such as trial, engagement, repeat purchase, volume loading, competitor blocking or trade support. Unlike a general marketing agency, a sales promotion specialist focuses exclusively on mechanics and incentives that convert awareness into purchase.
Most marketing agencies approach a promotional brief with a handful of familiar mechanics, usually free gift or a lucky draw. M16 Agency works with 16 proven promotional mechanics, matching the right one to each specific brief rather than defaulting to the familiar choice. Every campaign is handled by a senior specialist from strategy through to execution, no handoffs to junior staff.
M16 Agency has delivered promotional campaigns for multinational FMCG brands across Singapore and Malaysia including Cadbury, Dettol, Oreo, Mondelez, Gillette, Huggies, Kellogg’s, Nutella, Nature Valley, Tefal, Kenwood, LG, Qantas, Guinness, Kleenex, Farmhouse, SCS Dairy, Super Coffee among others.
Simply get in touch via our contact page or email hello@m16.agency with a brief description of your objective and your brand. We respond to all enquiries within one business day. If you don’t have a fully formed brief yet that’s fine, – a conversation about your objective is the best starting point.
M16 Agency works primarily with FMCG brands in Singapore and Malaysia. We have delivered campaigns across both markets and understand the retail environment, consumer behaviour, and regulatory landscape in both countries. Briefs are handled remotely and most client communication happens by email, WhatsApp and video call.
M16 Agency works with 16 proven promotional mechanics covering four families: Price & Value mechanics including price-off, BOGOF, cashback and Money Back Guarantee; Premium & Reward mechanics including GWP, Self-Liquidating Premium and Collector programmes; Chance & Engagement mechanics including contests, instant win and treasure hunts; and Risk-Managed & Trade mechanics including promotional insurance and dealer incentive programmes.