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M16 Agency is a specialist FMCG sales promotion agency serving Singapore and Malaysia. Built on 16 proven promotional mechanics. Delivered by a senior specialist with 13+ years of multinational FMCG experience.

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We design and deliver promotional campaigns that drive purchase.

Not awareness. Not engagement. Purchase.

Working with brand managers and trade marketing managers at multinational FMCG companies, we bring structured promotional thinking to briefs that deserve more than another price-off.

Every campaign we build is grounded in one of 16 proven promotional mechanics — chosen for your objective, your category, and your retail environment in Singapore and Malaysia.

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16 Proven Mechanics Not guesswork. Not recycled ideas. A structured framework of 16 promotional mechanics — from collector programmes to risk-managed redemptions — matched to your specific objective.

Singapore & Malaysia Specialists We know the retail environment, the trade relationships, the consumer behaviour, and the regulatory landscape. 13+ years working with multinational FMCG brands in this market.

Senior Delivery. No Handoffs. Your brief is handled by the same senior specialist from strategy through to execution. No account managers passing work to juniors. No surprises.