Promotional strategy for FMCG brands in Singapore and Malaysia. Insights on promotional mechanics, campaign thinking and sales promotion from M16 Agency.
Singapore promotional creative has a consistent problem. Here are six things a brand manager can fix today, without a bigger budget or a different agency.
The 60/40 principle is reshaping how FMCG brands think about marketing investment. Here’s what it means for your promotional budget in Singapore.
The 60/40 Rule and What It Means for Your Promotional Budget Read More »
Is your FMCG promotional campaign underdelivering in Singapore? Here are 5 signs the mechanic is the problem and what to do about it.
5 Signs Your FMCG Promotional Campaign Needs a Different Mechanic Read More »
Why the Promotional Mechanic You Choose Matters More Than the Budget Behind It There is a assumption that runs through most FMCG promotional marketing in Singapore that goes largely unchallenged. That a bigger budget produces a better promotion. That the brand with the most money to spend on prizes, media, and production will win at
Why the Mechanic You Choose Matters More Than the Budget Behind It Read More »
The Me-Too Problem in Singapore Promotional Marketing – And How to Fix It There is a pattern that repeats itself in Singapore FMCG promotional marketing with remarkable consistency. A brand runs a promotion. It performs reasonably well. Six months later a competitor runs something almost identical. Six months after that the original brand runs it
The Me-Too Problem in Singapore Promotional Marketing – And How to Fix It Read More »
Most FMCG brands in Singapore run price-off by default. Here’s why that habit is quietly damaging your brand; and what to do instead.
Why Price-Off is the Most Expensive Promotion You’ll Ever Run Read More »
